Privacy Policy — Your Data on l444

1. About This Policy

This Privacy Policy applies to all players and visitors who use the l444 platform at l444.lc, including the sports betting section, slot games, bingo rooms, VIP programme, and all account management features. It covers data collected when you register, deposit PKR, place bets, play games, and contact player support.

By registering an account on l444 you acknowledge that you have read this Privacy Policy and understand how your personal data is handled. If you have questions about anything in this policy, the contact details in Section 12 are the right place to start.

This policy works alongside the Terms and Conditions and Responsible Gaming pages, both of which contain additional information relevant to your use of l444.

2. Data We Collect

l444 collects personal data in two ways — information you provide directly, and information generated automatically as you use the platform. Here is a clear breakdown of both.

Information You Provide

• Registration details: Your full name, date of birth, and email address or mobile number used when creating your account.
• Identity verification documents: Copies of your CNIC, passport, or other government-issued ID submitted during KYC checks.
• Payment information: Your JazzCash number, Easypaisa number, bank account details, Raast ID, or card details used for PKR deposits and withdrawals. See Section 4 for how payment data is handled specifically.
• Communications: Messages, queries, and attachments you send to l444 player support.
• Responsible gaming preferences: Deposit limits, self-exclusion requests, and session reminder settings you configure on your account.

Information Collected Automatically

• Device and browser data: Your device type, operating system, browser version, and screen resolution.
• IP address and location: Your IP address and the approximate geographic location associated with it.
• Usage data: Pages visited, games played, bets placed, login timestamps, and session duration on l444.
• Cookies and similar technologies: See Section 6 for the full cookie policy.

3. How We Use Your Data

The data l444 collects is used for the following specific purposes:

l444 does not use your personal data to build profiles for sale to advertisers, nor does it share data with third-party marketing networks without your explicit consent.

4. Payment Data

When you make a PKR deposit or request a withdrawal on l444 — whether via JazzCash, Easypaisa, Raast, bank transfer, or card — your payment details are handled with additional care.

Card payments on l444 are processed through a PCI-DSS compliant payment gateway. l444 itself does not store your full card number on its own servers. Mobile wallet numbers (JazzCash, Easypaisa) and bank account details used for withdrawals are stored in encrypted form and are only accessible to the payment processing systems and authorised personnel.

Payment data is shared with the relevant payment provider (for example, JazzCash or your bank) only to the extent necessary to complete the transaction. These providers operate under their own privacy policies and security standards.

If you believe there has been an unauthorised transaction on your l444 account, contact player support immediately. l444 will investigate the matter and may suspend withdrawal capabilities on the account during the investigation to prevent further exposure.

5. Sharing Your Data

l444 does not sell or rent your personal data to any third party. Data is shared only in the following limited and necessary circumstances:

Payment Processors

JazzCash, Easypaisa, Raast, card payment gateways, and bank partners receive the payment data required to process your PKR deposits and withdrawals. These parties are contractually bound to use your data only for transaction processing.

Identity Verification Providers

To complete KYC checks, l444 may share your submitted ID documents with a third-party identity verification service. These providers are bound by strict data processing agreements and are not permitted to use your data for any purpose other than identity verification on behalf of l444.

Technical Infrastructure Providers

l444 uses trusted third-party cloud hosting, database, and security infrastructure providers to operate the platform. These providers may process data on l444's behalf under data processing agreements but do not have independent access to use your data.

Legal & Regulatory Requirements

l444 may disclose personal data if required to do so by law, court order, or in response to a legitimate request from a law enforcement or regulatory authority. In such cases, l444 will disclose only the minimum information required and will notify the affected account holder where legally permitted to do so.

Business Transfers

If l444 undergoes a merger, acquisition, or sale of assets, player data may be transferred to the acquiring entity as part of that transaction. Affected players will be notified in advance where possible, and the new entity will be bound by the commitments in this Privacy Policy.

6. Cookies & Tracking Technologies

l444 uses cookies and similar technologies on the platform. Cookies are small text files stored on your device by your browser. They help the platform function correctly, remember your session, and understand how players use the site so we can improve it.

Types of Cookies l444 Uses

• Essential cookies: Required for the platform to function. These handle your login session, security tokens, and account preferences. Without these, the platform cannot work properly. You cannot opt out of essential cookies while using l444.
• Analytics cookies: Used to collect aggregated, anonymised data about how players navigate the platform — which pages are visited most, how long sessions last, and where players tend to drop off. This data is used to improve the platform experience.
• Functional cookies: Remember your preferences such as language settings, game lobby view, and notification settings so you do not have to reset them each visit.
• Security cookies: Help detect and prevent fraudulent activity, duplicate account creation, and bot traffic on l444.

l444 does not use third-party advertising cookies or tracking pixels for ad targeting. You can manage cookie preferences through your browser settings. Note that disabling essential cookies will prevent you from logging in or using account features on l444.

7. How Long We Keep Your Data

l444 retains personal data only for as long as it is necessary for the purposes described in this policy. The general retention periods are as follows:

• Active account data — retained for the lifetime of your account plus a minimum period after closure to allow for dispute resolution and regulatory audit requirements.
• PKR transaction records — deposit and withdrawal records are retained for a minimum of five years to support financial audit trails and dispute resolution.
• KYC documents — identity documents are retained for a period after account closure in line with anti-money laundering recordkeeping standards.
• Customer support communications — messages exchanged with player support are retained for up to two years after the query is resolved, to allow for follow-up and quality review.
• Game and bet history — records of bets placed, games played, and winnings are retained for a minimum period to support dispute resolution and responsible gaming reviews.
• Security logs — IP address logs and device fingerprint data used for fraud detection are retained for up to 12 months.

When data is no longer required and the retention period has elapsed, it is securely deleted or anonymised so it can no longer be linked back to you as an individual.

8. Data Security

l444 takes the security of your personal data seriously and uses a range of technical and organisational measures to protect it from unauthorised access, loss, or misuse.

• SSL encryption: All data transmitted between your browser or device and the l444 platform is encrypted using SSL/TLS protocols.
• Password hashing: Account passwords are never stored in plain text. They are hashed using a strong one-way cryptographic function.
• Access controls: Access to personal data within l444 is restricted on a need-to-know basis. Staff can only access the data required to perform their specific role.
• Payment data isolation: Full card numbers and mobile wallet credentials are not stored on l444 application servers. Payment processing is handled through isolated, PCI-compliant systems.
• Security monitoring: l444 monitors platform activity for signs of unauthorised access, brute-force login attempts, and other security threats on an ongoing basis.

In the event of a data security incident that is likely to affect your personal data, l444 will notify affected players without undue delay and will take immediate steps to contain and investigate the incident.

9. Your Rights Over Your Data

As a registered player on l444, you have the following rights in relation to your personal data. To exercise any of these rights, contact l444 player support with your request. We will respond promptly and within a reasonable timeframe.

Please note that some requests — particularly erasure requests — may not be fully actionable where l444 has a legal obligation to retain certain records, such as PKR transaction history and KYC documentation. In such cases, l444 will explain what data must be retained and why.

10. Minors

l444 uses date-of-birth verification during registration and KYC identity checks to confirm that players meet the minimum age requirement. Any account found to belong to a player under 18 will be permanently closed and any balance held will be handled in accordance with our Terms and Conditions and applicable requirements.

11. Policy Updates

l444 may update this Privacy Policy from time to time to reflect changes in how the platform operates, changes in applicable data protection standards, or improvements to how we describe our data practices. When material changes are made, registered players will be notified via the email address or mobile number on their account, and the updated policy will be published on this page with a revised "Last Updated" date at the top.

Continued use of the l444 platform after notification of a policy update constitutes acceptance of the revised policy. If you disagree with any changes, you may request account closure and l444 will process your remaining PKR balance for withdrawal in the normal manner.

12. Contact Us

If you have any questions about this Privacy Policy, want to exercise any of your data rights described in Section 9, or have a concern about how l444 is handling your personal information, please get in touch with the player support team. We are available around the clock and will do our best to respond to data-related queries promptly.

You can contact l444 at: [email protected]

For information about the rules governing your account, visit the Terms and Conditions page. For tools to manage your gaming activity and set personal limits, visit the Responsible Gaming page. For common questions, visit the FAQ page.